Wie wir KI nutzen

We use AI in a few small, specific places. We’d rather tell you exactly where than leave you guessing.

Where we use it

• Drafting social media captions and Pinterest descriptions for the gift ideas we curate. A human reviews and edits before anything is published.
• Occasionally, helping us phrase a reminder or a newsletter more warmly.

Where we don’t

• We do not feed your personal data — your email, your partner’s name, your dates — into any AI model for training or generation. The captions are written from the gift catalog, not from you.
• We do not use AI to make decisions about you, profile you, or rank you.
• We do not let AI send anything to you unsupervised. A person presses publish.

Which model

We use Anthropic’s Claude via its API. Anthropic does not train its models on data sent through the API. The only thing we send is the public gift information we’re writing about — never your subscriber details.

The principle

AI should save us time on copywriting, not become a reason to collect more of your data. If a use of AI would require knowing more about you, we don’t do it.